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A srs shots, packaging should adapt the new segmentation methods of preservation of food of markets methods of preservation of food because if we look at the death in the middle, there was a sharp increase in Premium. One of the agency dcrypte White Spirit, which advoil, as part of a conference she organisercemment, his vision of the future trends ... 20 years .
Among the many parameters change, the arbitration between the most powerful in terms of packaging methods of preservation of food up and down parat be. Indeed, the analysis of consumption is a apparatre mounts premium products at the expense of the average range products. In this context, for librer purchasing power, consumers will with the price o the steady progression of the first prize explained Francoise Dassetto, prsidente combines White Spirit . According to a McKinsey study ralise of 25 global markets in 2005, the best growth of supermarkets is on premium brands (+ 8.7%) and the initial price (+4.2% ), while the middle dcline with growth - 5.7%. In this context, the agency believes that it is moving more and more towards three groups of markets: those positionns in the premium segment, markets will observe that growth at both extrmit s, and the markets shot by the first award, indicated Gutsatz Michel, Managing Director. The first brand price of Tesco, Tesco Value which develops in 350 catgories product begins to stabilize, the agency said. On the contrary, the Premium Finest label products that were between 50/60 references in 2000 to over 300 today. Tesco has multiplied its turnover in six years with Premium sales; it is to pass 10 million pounds to 60 million pounds. Beyond the evolution of consumer expectations, the product must integrate four standards: a service, an experience to support its consumers (through events, for example) offer beautiful, design and function, and fdrer and provide a sense of belonging. In this evolution, the agency White Spirit has put forward as the Green living, part of the movement of environmental methods of preservation of food awareness methods of preservation of food and protection that also responds to the need for consistent self in harmony with the co-system.