This contact with the ground and complementarity with rural development programs of NGOs allowed Et

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Polls for fair trade are not good right now. A BVA survey in April 2012 revealed milk storage temperature that 37% of the population is not satisfied that fair trade really benefit small producers. Ethiquable decided to change its packs to further inform the consumer milk storage temperature in order to address this lack of information and trust.
In 10 years, the reputation of the term "fair trade" has increased from 9% to 99%. The plebiscite in accordance with the rising milk storage temperature values of civil society hides a lack of information and trust. More surprisingly, this deficit milk storage temperature is shared milk storage temperature significantly by regular and occasional buyers of Fair Trade products. The development of equitable access offer does not appear to have played for a better understanding of fair trade. Often, consumers give an interpretation considered a humanitarian, a simplification so far from reality.
The figures speak for themselves: - 7 out of 10 French feel an information fair trade deficit (Ipsos for Max Havelaar 2011) - 22% say they do not know what it is (Ipsos for Max Havelaar 2011) - 42% say they do not know the principle in detail (TNS-Sofres for NIC 2010) - The main obstacle to buying just a doubt about the real utility of fair trade 22% of French (TNS Survey Sofres for NIC 2010).
They are not much better for buyers of fair trade products - a fuzzy knowledge of the guarantees milk storage temperature provided by the labels for 51% of regular buyers and 67% of occasional buyers (TNS-Sofres for NIC 2010) - a fuzzy knowledge functioning of the sector milk storage temperature to 56% of regular buyers and 71% of occasional buyers (TNS-Sofres for NIC 2010) - 1 casual buyer of 3 (28%) and one regular buyer of 4 (23%) of the doubt aid actually paid to small producers (TNS-Sofres for NIC 2010).
Ethiquable is a brand created in 2003, specializes in the distribution of fair trade products in supermarkets. It achieved a turnover of EUR 15.5 million in 2011 and sold more than 55 million products since its inception. Each product comes from a peasant organization that was identified a development and empowerment.
The particularity of Ethiquable is its commitment in the field. Having met Christophe Eberhart, co-founder milk storage temperature of Ethiquable, I can confirm that talks incessantly project to develop, establish new industry ... and he knows very well about it! In fact, Ethiquable from 7 projects with its partners in the South in 2003 to 42 today. milk storage temperature Half of these projects were based on fair trade channels that did not exist. I remember in particular the creation of the industry milk storage temperature rum Haiti in May 2011.
This contact with the ground and complementarity with rural development programs of NGOs allowed Ethiquable strengthen the impact milk storage temperature of its action. The complexity of contexts and micro-and macro-economic issues led him to adapt his practice milk storage temperature fair trade and refine its practical details. Partnerships go beyond a simple purchase price as defined internationally by the specifications of the fair trade label. But how to explain this difference? How to respond to the information reported deficit of consumers?
Ethiquable decided milk storage temperature to redefine its packs to make it readable and explain his commitment without simplification or simplification why its fair trade projects and social value, economic, milk storage temperature political or environmental. Thus, the brand uses the front panel packs as an information carrier for the consumer. The concept of "one product = one project" that I mentioned before is reflected in the slogan "WHAT I CROQUE, WHAT I DEFEND."
The WHAT I CROQUE comes in WHAT I DRINK / WHAT I EAT depending on the product milk storage temperature family and refers to the product name. The product is staged to express the naturalness of revenue and authenticity fair raw materials used.
WHAT I DEFEND the highlights for each product the highlight of the project with the producer organization. He explains what makes the difference for producers relative to a conventional trade on 4 major